How Zappos Builds Sustainable Happiness with a Unique Corporate Culture

In the world of retail, Zappos is a company that stands out for its unique and innovative approach to building a corporate culture. The Las Vegas-based online shoe and clothing retailer has become famous not just for its excellent customer service, but also for its employee engagement and positive workplace culture. In this article, we take a closer look at how Zappos is able to deliver sustainable happiness to its customers, employees, and shareholders alike.

Zappos Culture: Unconventional Yet Effective

When it comes to building a successful company culture, Zappos has taken an unconventional approach. The company was one of the first to adopt an open floor plan, removing corner offices in favor of a collaborative workspace. Today, the company’s offices are adorned with streamers, artwork, and personal items that reflect their employees’ personalities. This unique environment encourages creativity, self-expression, and fosters a sense of community among employees.

Team Spirit: Encouraging Individuality

One of Zappos’ core values is to encourage individuality. This means that the company actively supports employees’ creativity and allows them to showcase their unique personalities in the workplace. Employees are encouraged to decorate their workspace, and the company has a market-based system where workers can redecorate conference rooms and rent them to other employees. The result is a workplace where employees feel comfortable and valued, and the company benefits from a positive team attitude.

Creative Freedom: Breaking Down Traditional Hierarchies

Zappos’ marketing approach is just as unconventional as its workplace culture. Marketing employees are encouraged to test new strategies and showcase the brand in new and innovative ways. The company blog is a prime example of this approach, featuring creative and adventurous content that reflects the company’s culture and values. The blog has become a tool for building the Zappos brand, and its content reflects the company’s core values and breaking down of traditional hierarchies.


Zappos is proof that a unique corporate culture can lead to sustainable happiness for both customers and employees. By creating an open, collaborative workplace environment, Zappos has fostered a sense of community and creativity among its employees. This unique approach has allowed the company to deliver exceptional customer service and build a loyal customer base. For businesses looking to build a positive workplace culture, Zappos is a great example to follow.

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