Key Takeaways:
- Pigment, the integrated business planning platform for enterprises, is expanding into the Canadian market with a new office in Toronto.
- The expansion into Canada will allow Pigment to strengthen its position in North America, which has significant growth potential from both a business and talent perspective.
- Andrew Cudmore and Vanessa Brangwyn join Pigment as General Manager, Canada and Global Head of Customers respectively.
Pigment, the integrated business planning platform for enterprises, is expanding its presence in North America by opening a new office in Toronto, Canada. The company is strengthening its position in the region by tapping into the country’s significant growth potential, both from a business and talent perspective. With a customer and employee base already in Canada, the new office in Toronto marks the fourth global location for Pigment, following London, Paris, and New York.
The expansion into Canada is supported by the appointment of Andrew Cudmore and Vanessa Brangwyn, who will join Pigment as General Manager, Canada, and Global Head of Customers, respectively. Andrew has extensive experience leading sales at top enterprise technology companies, including Medallia and Achievers, while Vanessa has spent the last 12 years in customer-facing and leadership roles at high-growth technology companies. She joins Pigment from Achievers, where she most recently served as the Chief Customer and Revenue Officer.
The move into Canada is part of Pigment’s wider strategy to support enterprises in planning confidently for the future and making better decisions. The new office in Toronto will enable the company to better serve its customers and expand its workforce. Pigment plans to hire at least 20 management and commercial field roles throughout 2023, capitalizing on Canada’s wealth of tech talent.
“Expanding into Canada reflects our optimism for the North American market at large,” said Vanessa Brangwyn, Global Head of Customers, Pigment. “In the midst of rapid change, we’re seeing increased demand for modern enterprise planning software that empowers businesses to drive growth responsibly, navigate uncertainty and unlock their full potential.”
In this article, we take a closer look at Pigment’s expansion into the Canadian market and explore what it means for the wider business landscape.
Why Pigment is Expanding into Canada
Pigment’s expansion into Canada is driven by several factors, including the country’s significant growth potential, the demand for enterprise planning software, and its highly educated workforce.
Canada is a market with significant growth potential, both in terms of business opportunities and talent acquisition. The country has a highly educated workforce, with the highest percentage of post-secondary graduates in the G7. Canada’s tech industry is growing rapidly, and its startup ecosystem is attracting attention from investors and entrepreneurs worldwide.
From a business perspective, Pigment’s expansion into Canada is supported by increased demand for enterprise planning software. As businesses navigate economic uncertainty, inflation, workforce management, and global events’ fallout, they require modern enterprise planning software that empowers them to make informed decisions and drive growth responsibly. Pigment’s integrated business planning platform for enterprises meets this need, and the company’s expansion into Canada reflects its optimism for the North American market.
What Pigment’s Expansion Means for the Canadian Business Landscape
Pigment’s expansion into Canada represents a significant development for the country’s tech industry and startup ecosystem. The company’s presence in Toronto will provide a boost to the local economy and create job opportunities for the highly educated workforce. Pigment plans to hire at least 20 management and commercial field roles throughout 2023, and its expansion is expected to generate further job opportunities in the future.
The move into Canada also reinforces the country’s position as a hub for tech talent and innovation. With a highly educated workforce and a growing tech industry, Canada is attracting attention from investors and entrepreneurs worldwide. Pigment’s expansion into the Canadian market further solidifies Canada’s status as a destination for global tech companies looking to tap into the country’s talent pool and expand their operations.
Furthermore, Pigment’s expansion into Canada also represents a significant opportunity for Canadian enterprises looking to leverage the company’s integrated business planning platform. By partnering with Pigment, Canadian businesses can access the tools and technology they need to navigate economic uncertainty, drive growth, and unlock their full potential.
The move into Canada is part of Pigment’s wider growth strategy, which includes expanding its presence in North America and serving more customers globally. The company’s platform is already used by leading enterprises worldwide, and its expansion into Canada will enable it to better serve its existing customers and expand its customer base in the region.
Conclusion
In conclusion, Pigment’s expansion into Canada marks a significant development for the company, the Canadian tech industry, and the wider business landscape. The move reinforces Canada’s position as a hub for tech talent and innovation, and provides a boost to the local economy by creating job opportunities for the highly educated workforce. As Pigment continues to grow its presence in North America and beyond, it is we
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