In the world of digital marketing, social media is the new “word of mouth”. Brands and corporations are constantly seeking ways to tap into the massive social media landscape to promote their products and services. However, this can be a daunting task, especially when it comes to identifying the right influencers and getting them to promote their products. Fortunately, Koodzo, a Montreal-based startup, has found a solution to this problem. Koodzo helps corporations and brands directly tap into social influencers and their respective social databases to promote their products.
Koodzo – Connecting Influencers and Brands
Koodzo understands that people rely on people. Social media is the new “word of mouth” and social databases made up of Twitter, Facebook, Instagram, Pinterest, Vine and others can be one of the most valuable assets you possess. As you continue to connect with more social networks and subsequently more people, the greater your influence can become to your connected audiences.
Koodzo’s platform helps influencers and bloggers extend their social reach by offering content exposure through communities and various outreach options. Koodzo also helps brands streamline and optimize digital marketing efforts by connecting them with social influencers. With Koodzo, brands can leverage individuals and their social feeds to endorse products or services as brand content flows directly to relevant and engaged audiences.
A Win-Win Solution
Koodzo’s unique approach benefits both influencers and brands. Bloggers often feel that their content is not getting noticed. Koodzo offers them a way to extend their reach and gain exposure through communities and various outreach options. At the same time, brands benefit from this exposure by getting their products in front of engaged and relevant audiences.
Furthermore, individuals online are creating more content than ever, in the form of blogs, pictures, and videos. Koodzo offers corporations access to this content submitted by individuals, which can be used as part of content marketing campaigns. This unique approach saves corporations precious time and money on content creation and distribution and allows individuals to easily monetize their own content.
Conclusion
Koodzo’s platform offers a unique solution for corporations and brands seeking to leverage social media influencers and their respective social databases to promote their products. By connecting influencers and brands, Koodzo helps to streamline and optimize digital marketing efforts, making it easier for brands to get their products in front of engaged and relevant audiences. Furthermore, Koodzo’s platform benefits influencers and bloggers by offering them a way to extend their reach and gain exposure.
Website: http://www.koodzo.com
Twitter: https://twitter.com/koodzo.
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