Sales Evolution: 15 Canadian Startups Shaping the Future of Business

In today’s fast-paced and competitive business environment, sales automation and optimization have become critical for driving growth and staying ahead of the curve. Fortunately, Canada is home to a vibrant startup ecosystem that continues to foster innovation and disrupt traditional sales practices. In this article, we will showcase 15 exciting sales startups in Canada that are revolutionizing the way companies approach sales. From cutting-edge software solutions to AI-powered platforms, these startups are reshaping the sales landscape in Canada and beyond.

Wrk: Making Automation Insanely Simple

Founded by David Li and Mohannad El-Barachi, Wrk is an exceptional startup that focuses on simplifying automation. With a strong presence in the information technology, internet, marketing automation, and sales automation sectors, Wrk offers a range of software solutions that streamline processes and enhance efficiency. By leveraging Wrk’s innovative tools, businesses can automate repetitive tasks, freeing up valuable time and resources to focus on strategic initiatives.

Traction Complete: Empowering Revenue Operations Professionals

Traction Complete is a software-as-a-service (SaaS) provider that specializes in building a suite of Salesforce apps tailored for Revenue Operations professionals. Founded by Greg Malpass, this startup is revolutionizing the way businesses manage customer relationship management (CRM), lead management, and productivity. With its innovative solutions, Traction Complete empowers sales teams to optimize their workflows, increase productivity, and drive revenue growth.

Uvaro: Unlocking Career Success in Sales

Uvaro is a career success platform that equips professionals with the skills, coaching, and job opportunities needed to excel in sales. Founded by Derek Hall, Donna Litt, and Joseph Fung, Uvaro offers comprehensive e-learning programs, professional networking, and recruiting services. With Uvaro’s guidance, aspiring sales professionals can accelerate their careers and unlock new opportunities in the dynamic world of sales.

QuoteMachine: Transforming In-Store Conversations into Online Sales

QuoteMachine is a cloud software solution designed to help local retailers transform any in-store conversation into an online sale. With a focus on e-commerce, retail technology, and sales automation, QuoteMachine enables businesses to seamlessly transition their customers from brick-and-mortar interactions to online purchases. Co-founded by JD Rocheteau and Jonathan Muschalle, QuoteMachine empowers retailers to capture new revenue streams and enhance their online presence.

Bliinx: Fueling Sales Acceleration for PLG Companies

Bliinx is a sales acceleration platform that caters specifically to product-led growth (PLG) companies. Founded by Fred Melanson, Bliinx leverages business intelligence, enterprise applications, and sales automation to help companies scale their sales operations effectively. By optimizing project management and providing valuable insights, Bliinx enables PLG companies to accelerate growth and maximize revenue potential.

Ontopical: Early Signals for Government Contract Opportunities

Ontopical provides businesses with early signals of upcoming government contract opportunities. Founded by Christiaan Fulton and Derrick Koenig, Ontopical leverages cutting-edge technologies such as machine learning and procurement analytics. By providing businesses with timely information on government contracts, Ontopical helps organizations capitalize on lucrative opportunities and drive revenue growth.

Trellis: Empowering E-commerce Vendors with Ad Optimization

Trellis offers software solutions that empower e-commerce vendors to optimize their advertising efforts and drive sales growth. Founded by Mohan Krishna Vemulapali, Trellis provides a comprehensive ad optimization platform for businesses operating in the e-commerce sector. By leveraging data-driven insights and innovative tools, Trellis enables vendors to enhance their advertising campaigns, attract more customers, and increase their revenue.

Hengam: Shopify Apps for Increased Profitability

Hengam specializes in developing Shopify apps that help merchants increase their net profit and gain more revenue. Founded by Ali Rajool, Hengam focuses on delivering innovative solutions for e-commerce platforms. By leveraging Hengam’s Shopify apps, merchants can enhance their sales capabilities, optimize their operations, and ultimately boost profitability.

Pipeline Signals Inc.: Relationship Signal Intelligence for Account-Based Sales

Pipeline Signals Inc. offers relationship signal intelligence monitoring for account-based sales, seamlessly integrated into CRM systems. Founded by Jamie Shanks, this startup specializes in business development, information services, and lead generation. By leveraging Pipeline Signals’ innovative technology, sales teams can gain valuable insights into their target accounts, improve engagement strategies, and increase their sales success.

Heyday AI: Conversational AI for Retailers

Heyday AI is the leading Conversational AI platform for retailers. Founded by David Bordeleau, Hugues Rousseau, and Steve Desjarlais, Heyday AI leverages artificial intelligence, CRM, and machine learning to enhance customer service and drive sales. With Heyday AI’s platform, retailers can provide personalized and interactive customer experiences, automate customer service interactions, and increase sales conversion rates.

TeamGram: Salestech Solutions for the Construction Industry

TeamGram specializes in sales technology solutions tailored for suppliers in the construction industry. Founded by Ahmet Yurekli, Orkun Pesinci, and Pinar Gorsev, TeamGram offers apps and customer relationship management (CRM) tools designed specifically for construction suppliers. By leveraging TeamGram’s solutions, construction industry suppliers can streamline their sales processes, enhance customer relationships, and boost overall sales performance.

SalesRight: Interactive Live Quotes for Faster Deal Closures

SalesRight is a B2B startup that helps SaaS sales teams close deals faster through interactive live quotes. Founded by Bill Wilson, Greg Toner, and Taylor Bond, SalesRight specializes in price comparison and sales optimization. By leveraging SalesRight’s interactive quoting platform, sales teams can create compelling quotes, accelerate deal cycles, and increase their conversion rates.

Kaitongo: AI-Powered Data and Insights Platform

Kaitongo is an AI-powered data and insights platform that provides businesses with valuable insights and content recommendations. Founded by Sumathi Pundit, Kaitongo specializes in artificial intelligence and professional services. By leveraging Kaitongo’s unique technology, businesses can harness the power of data to drive sales, enhance decision-making, and gain a competitive edge in the market.

Beam Commerce: Sales Optimization for Shopify Stores

Beam Commerce offers a sales optimization software tool designed to help Shopify store owners maximize revenue. With a focus on sales automation, Beam Commerce equips Shopify merchants with innovative features such as upselling and shop quizzes. By leveraging Beam Commerce’s solution, Shopify store owners can enhance their sales strategies, increase average order value, and deliver exceptional customer experiences.

Koridor: Streamlined ERP for Small to Medium Size Businesses

Koridor is an enterprise resource planning (ERP) software platform designed for small to medium size businesses. Founded by Joohyung Lee, Koridor focuses on business development, CRM, and project management. By leveraging Koridor’s intuitive SaaS platform, businesses can streamline their operations, improve efficiency, and optimize their sales processes.


Canada’s startup ecosystem is brimming with innovation, and these 15 sales startups are leading the charge in revolutionizing the way businesses approach sales. From automation and optimization to AI-powered platforms and innovative software solutions, these startups are empowering companies to drive growth, increase revenue, and stay ahead in today’s competitive business landscape. With their groundbreaking technologies and entrepreneurial spirit, these sales startups are reshaping the sales landscape not only in Canada but also globally. Keep an eye on these startups as they continue to make waves in the sales industry, transforming the way businesses sell, engage customers, and achieve their sales goals.

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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.