Startup Showcase: Answerable – Enabling Conversational Commerce at Scale

Leveraging Trusted Advocates for High Sales and Lower Returns.

Conversational commerce is the future of online retail, and Answerable is at the forefront of this trend. The Toronto-based startup is revolutionizing the way brands engage with customers via chat, using trusted advocates to provide authentic and knowledgeable advice in real-time.

Answerable’s platform allows brands to engage in conversational commerce at scale, using trusted advocates to provide personalized advice to customers. By leveraging the expertise of employees, customers, and brand advocates, Answerable ensures that customers receive authentic and knowledgeable advice that leads to high sales and lower returns.

The Challenge of Conversational Commerce

With two billion consumers using chat to engage with brands and make purchase decisions, conversational commerce has become an essential part of the customer experience. However, responding to customers fast enough and at scale is a major challenge for brands. While AI and chatbots can handle standardized questions based on catalog data or FAQs, customers often want advice from a person who is knowledgeable and trustworthy.

Answerable’s Solution

Answerable is the first distributed chat platform that allows brands to engage in chat at scale through trusted advocates. The platform uses a patented system to onboard employees, customers, and advocates, and dynamically routes questions based on specific use cases. Using a trust score ranking system, the platform gets smarter over time, identifying the right person to answer each question.

The Benefits of Answerable

Answerable’s platform offers numerous benefits for brands, including:

  • Higher Sales: By providing personalized advice from trusted advocates, Answerable helps brands close more sales and increase revenue.
  • Lower Returns: By providing knowledgeable advice, Answerable helps customers make better purchase decisions, reducing the likelihood of returns.
  • Scalability: Answerable’s platform enables brands to engage in conversational commerce at scale, without sacrificing authenticity or quality.
  • Improved Customer Experience: By providing authentic and knowledgeable advice, Answerable improves the overall customer experience, leading to increased customer loyalty and advocacy.


Answerable is disrupting the traditional approach to conversational commerce by using trusted advocates to provide personalized advice at scale. With its patented platform and trust score ranking system, the company is making it easier and more effective for brands to engage with customers and increase sales. Answerable is at the forefront of the conversational commerce trend, and is poised to continue making waves in the industry.





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