Startup Showcase: Campfire Capital – Fueling Innovation in Vancouver’s Startup Scene

Campfire Capital is a venture capital firm headquartered in Vancouver, British Columbia, specializing in startup and early stage investments. Its impressive roster of investors comprises over 30 former and current executives of lululemon athletica, along with 20 other leaders from North America’s consumer and retail industries.

Backed by deep industry expertise and networks, Campfire Capital seeks to provide financial and operational support to innovative startups with strong growth potential. With a mission to help entrepreneurs build the next generation of great consumer brands, Campfire Capital has become a major player in Vancouver’s thriving startup scene.

Investing in Disruptive Brands

Campfire Capital invests in disruptive brands in the consumer and retail industries, with a focus on fashion, beauty, wellness, food and beverage, and home goods. The firm’s investment strategy is grounded in the belief that successful consumer brands must have a strong connection with their customers, and that the most innovative companies are those that are able to anticipate and meet the evolving needs and preferences of consumers.

Campfire Capital takes a hands-on approach to investing, providing not only financial support, but also operational guidance and support to its portfolio companies. With a team of experts from various fields, including brand, store and e-commerce operations, merchandising, real estate, and distribution and logistics, Campfire Capital is able to offer a broad range of resources and expertise to its portfolio companies.

Creating Value for Stakeholders

Campfire Capital’s approach to investing is centered around creating value for all stakeholders, including its investors, portfolio companies, and the wider community. The firm is committed to supporting sustainable and socially responsible businesses that create positive impact for their customers and the environment.

With a strong focus on building long-term partnerships, Campfire Capital is dedicated to working closely with its portfolio companies to help them achieve their growth objectives. Whether through strategic guidance, operational support, or financial resources, Campfire Capital is committed to fueling innovation and success in Vancouver’s startup ecosystem.


Campfire Capital is a dynamic venture capital firm that has quickly established itself as a major player in Vancouver’s startup scene. With a focus on disruptive brands and a hands-on approach to investing, the firm is well-positioned to help entrepreneurs build successful and sustainable businesses. With the support of its impressive investor network, Campfire Capital is poised to make a lasting impact on the consumer and retail industries in Canada and beyond.





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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.