Startup Showcase: Greenlines – Revolutionizing Carbon Offsets in Mobility and E-commerce

Greenlines, a Vancouver-based cleantech company, is leading the way in developing carbon revenue generator systems for the mobility and e-commerce sectors. The company’s innovative solutions are aimed at incentivizing sustainable behaviour by providing financial rewards linked directly to carbon offsets. Greenlines’ patent-pending systems are changing the game in carbon offsetting, and their success in the industry is attracting attention from investors and clients alike.

Incentivizing Sustainable Behaviour through Carbon Offsets

Greenlines is addressing the issue of climate change by providing financial incentives to individuals and businesses for engaging in sustainable behaviour. Their systems generate carbon offsets from changes in human behaviour from high to low carbon activities. For instance, riding public transit, purchasing an electric vehicle or sustainable fashion, or adopting a vegan diet can all produce financial rewards through Greenlines’ systems. This approach provides a direct link between sustainable behaviour and financial benefits, which is an excellent way to incentivize individuals and organizations to reduce their carbon footprint.

The Mobility Carbon Engine (MCE)

Greenlines’ Mobility Carbon Engine (MCE) is operational across the US and Canada since 2019. This system generates offset revenue from app-based public transit, micro-mobility, shared mobility, and active transportation options. For instance, taking public transit, walking or biking to work can generate carbon offsets that result in financial rewards through the MCE system. The MCE system is simple to use, and its user-friendly interface makes it accessible to everyone. This technology has the potential to revolutionize the transportation industry, providing a strong incentive for people to switch from high-carbon activities to low-carbon alternatives.

The E-commerce Carbon Engine (ECE)

The E-commerce Carbon Engine (ECE) is currently in its pilot phase, generating offset revenue from low-carbon items purchased through e-commerce or trading platforms. The ECE system uses Greenlines’ proprietary algorithms to calculate the carbon footprint of each product, allowing customers to make informed choices about their purchases. By incentivizing sustainable behaviour in the e-commerce sector, the ECE system has the potential to reduce the carbon footprint of online shopping significantly.

Greenlines’ Impact on the Industry

Greenlines has made significant strides in the cleantech industry, attracting investment and securing high-profile clients. Their innovative solutions have the potential to transform the way businesses and individuals think about carbon offsetting, making it a financially attractive option for all. Greenlines’ impact on the industry has been recognized by numerous awards and accolades, including the Cleantech North Award and the Emerging Cleantech Leader Award.


Greenlines is a Canadian cleantech startup with a clear mission: to provide financial incentives for sustainable behaviour. The company’s patent-pending carbon revenue generator systems are revolutionizing the way we think about carbon offsetting, incentivizing individuals and businesses to engage in low-carbon activities. With their successful Mobility Carbon Engine and their upcoming E-commerce Carbon Engine, Greenlines is well-positioned to transform the way we approach sustainable living.




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