Startup Showcase: Livelii – Empowering Independent Workers with Rewards-Driven Financial Services

In the fast-paced and dynamic world of startups, there are some that stand out for their innovative solutions and dedication to addressing real-life challenges. Livelii, a Toronto-based startup, has made a significant impact in the financial and insurance industries with its unique rewards-driven platform. In this Startup Showcase, we delve into Livelii’s journey, mission, and the game-changing services they offer to independent workers.

Filling the Gaps in the Independent Workforce

Livelii was founded with a clear vision: to empower independent workers by providing them with seamless access to crucial financial, insurance, and business services. In today’s rapidly evolving gig economy, where the number of freelancers, consultants, and self-employed professionals is on the rise, there is a pressing need for tailored services that cater to their specific requirements.

A Techstars Backed Journey

Livelii embarked on its journey with the support of Techstars, a leading startup accelerator that provides mentorship, resources, and funding to promising startups. This association with Techstars has helped Livelii build a strong foundation, allowing them to focus on innovation and create an impactful platform for independent workers.

Curated Marketplace for Essential Services

At the heart of Livelii’s platform is a curated marketplace that offers a range of essential services, including financial products, insurance plans, and business solutions. This marketplace has been meticulously designed to cater to the unique needs of independent workers, ensuring they have access to services that are typically challenging to find or expensive to procure.

Unique Group Benefits Plan for the Self-Employed

Livelii has taken a pioneering step in the industry by introducing a first-of-its-kind group benefits plan exclusively designed for the self-employed. Traditionally, such comprehensive benefits packages were only available to employees of large corporations. Livelii’s innovative approach bridges this gap, providing freelancers and independent workers with much-needed financial security and peace of mind.

Rewards-Driven Platform: A Win-Win for Members

One of the standout features of Livelii’s platform is its rewards-driven approach. Members not only benefit from access to top-notch services, but they also have the opportunity to earn shared commissions. By leveraging a rewards system, Livelii fosters a sense of community and encourages members to engage actively with the platform. This win-win model has proven to be a game-changer in the industry, making Livelii a preferred choice among independent workers.

Insurtech and Fintech: Livelii’s Future-Proof Approach

As an Insurtech and Fintech startup, Livelii has its sights set on the future. By combining technology with financial and insurance services, the company is well-positioned to disrupt the traditional market and offer innovative solutions for years to come. Livelii’s SaaS-based business model ensures scalability and flexibility, allowing them to adapt to changing market dynamics swiftly.


Livelii’s commitment to empowering independent workers through its rewards-driven platform is commendable. By connecting these professionals to essential financial, insurance, and business services, Livelii is revolutionizing the gig economy landscape. Their innovative group benefits plan, combined with a curated marketplace and unique rewards system, sets them apart as a leading player in the Insurtech and Fintech sectors. As Livelii continues to grow and expand its reach, the future looks promising for both the company and the independent workers they serve.


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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.