In a world where big data is king, understanding consumer demand is more critical than ever before. MotivBase, a Toronto-based startup, has developed an AI anthropologist that performs true observational ethnographic research on any topic or trend using big data to quantify demand spaces. This innovative approach has helped numerous Fortune 500 companies launch new products and brands generating billions of dollars in new revenue. In this startup showcase, we explore how MotivBase is revolutionizing ethnographic research and helping businesses unlock new opportunities.
Revolutionizing Ethnographic Research
Traditional ethnographic research is time-consuming and costly. It involves sending researchers to observe consumers in their natural environment, and then analyzing their observations to uncover insights. MotivBase has disrupted this process by leveraging big data to perform observational ethnographic research on any topic or trend. The platform uncovers hidden meanings that consumers inadvertently create around topics and trends in culture and quantifies them, helping businesses to not only uncover hidden demand spaces but also size them, understand their level of volatility, and predict their future.
The World’s First AI Anthropologist
MotivBase’s platform is the world’s first AI Anthropologist. It instantly delivers socio-demographics, dominant attitudes, motivations, values, and fears that drive consumers in the context of any topic or trend. The platform provides an understanding of how mature and prevalent the trend is in the market, enabling businesses to make data-driven decisions. The platform offers a range of features, including audience segmentation, trend analysis, content development, and market research.
Fully Supported SaaS Product
MotivBase launched its first fully supported SaaS product called MotivBase.com in 2018. The platform offers a range of subscription plans to suit different business needs, from small businesses to large enterprises. The platform has a user-friendly interface that makes it easy for businesses to access insights and make data-driven decisions. The platform’s features have been used by various industries, including media, food, automotive, and retail, to name a few.
Unlocking New Opportunities
MotivBase has helped numerous Fortune 500 companies launch more than 100 products and brands generating more than 5.9 billion dollars in new revenue. The platform has helped businesses unlock new opportunities by providing insights into consumer behavior and demand spaces. The platform has also helped businesses make data-driven decisions, resulting in more successful product launches and better business outcomes.
Conclusion
MotivBase’s AI Anthropologist is revolutionizing ethnographic research by leveraging big data to provide insights into consumer behavior and demand spaces. The platform is the world’s first AI Anthropologist that performs true observational ethnographic research on any topic or trend. With its fully supported SaaS product, MotivBase is helping businesses unlock new opportunities and make data-driven decisions.
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