Startup Showcase: NetNow – Streamlining B2B Payments with Automated Credit Approvals

NetNow is a Toronto-based fintech startup that has developed a platform for B2B payments, enabling merchants to automate credit decisions and streamline payment workflows.

For businesses that rely on trade credit, managing payments and credit approvals can be a complex and time-consuming process. Traditional payment workflows are often manual and paper-based, leading to delays and errors that can impact cash flow and customer relationships.

NetNow aims to solve these challenges by offering a platform for B2B payments that automates credit decisions and payment workflows. With NetNow’s technology, merchants can simplify their payment processes and improve their cash flow, all while reducing risk on their balance sheet.

Automated Credit Approvals

One of the key features of NetNow’s platform is its ability to automate credit approvals. The platform uses advanced algorithms to analyze customer data and provide merchants with real-time credit decisions. This helps businesses to reduce risk, improve cash flow, and streamline their payment processes.

By automating credit approvals, NetNow enables merchants to eliminate the need for manual credit checks and reduce the risk of fraud. This helps to speed up payment processing and improve the overall customer experience.

Streamlined Payment Workflows

NetNow’s platform also offers streamlined payment workflows that help merchants to manage their payment processes more efficiently. The platform allows merchants to set up credit accounts for their customers, which can be managed and tracked through the NetNow dashboard.

This enables merchants to automate their payment workflows, reducing the need for manual processing and freeing up time for other business activities. The platform also provides real-time visibility into payment status and allows merchants to set up automated payment reminders and notifications.

Integrations with Developer APIs

NetNow’s platform is designed to integrate seamlessly with a variety of developer APIs, allowing merchants to customize their payment workflows and integrate with other business systems. This helps businesses to streamline their operations and improve their overall efficiency.

NetNow’s developer API integrations enable merchants to access a range of features, including real-time credit decisions, automated payment workflows, and customizable payment notifications. This helps businesses to manage their payment processes more effectively and provides a platform for future growth.


NetNow is a fintech startup that is poised to revolutionize the way businesses manage B2B payments. By offering a platform that automates credit approvals and streamlines payment workflows, NetNow enables businesses to reduce risk, improve cash flow, and focus on growing their business.

With their commitment to innovation and customer service, NetNow is quickly becoming a leader in the fintech industry. Their platform offers a comprehensive solution for businesses looking to streamline their payment processes and improve their overall financial management.





Looking to amplify your brand’s impact in Canada’s thriving startup and investment sector? Join the league of innovators, leaders, and decision-makers making a difference through Canada Venture News. Engage with our audience of startup founders, investors, and executives through sponsored articles and partnerships. Discover more on our Promotion & Sponsored Articles page or email us directly at [email protected]. Let’s shape your story together.

Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.