Startup Showcase: Propel – Revolutionizing Swim Lessons in Canada

Making Waves in the Learn-to-Swim Industry.

Welcome to, where we bring you the latest and most exciting startup innovations across the country. In this edition of Startup Showcase, we dive into the world of Propel, a groundbreaking company that is transforming the learn-to-swim experience for both beginners and experienced swimmers alike. Propel is based in Toronto, Ontario and has taken the swim lesson market by storm with its innovative platform. Join us as we explore how Propel is making a splash in the industry.

The Swim Lesson Revolution

Propel has recognized a significant problem in the swimming instruction industry – the lack of accessibility and availability for those seeking private swim lessons. With long waitlists and limited options, finding the right swimming instructor and a suitable pool can be a challenging task. Propel aims to bridge this gap by connecting clients, instructors, and venues, all within a seamless and user-friendly booking process.

Connecting Clients, Instructors, and Places

Propel’s online marketplace acts as a centralized platform where clients can easily find qualified swimming instructors and available pool spaces in their area. By streamlining the entire process, Propel eliminates the hassle of endless phone calls and frustrating wait times. With just a few clicks, clients can discover and book private swim lessons that perfectly fit their needs and schedule.

Affordable and Accessible Swim Lessons for All

One of Propel’s core missions is to make private swimming lessons affordable and accessible to everyone. By leveraging their vast network of partner pools, Propel can offer competitive pricing and a wide range of options to cater to different budgets. Whether you’re a beginner looking to build water confidence or an advanced swimmer aiming to refine your technique, Propel ensures that swim lessons are within reach for all individuals.

Empowering Swim Instructors

Propel doesn’t just focus on the needs of clients; it also empowers swimming instructors by turning them into recreation entrepreneurs. Many talented instructors struggle to find consistent work due to limited pool availability. Propel addresses this issue by providing instructors with access to under-utilized pools in hotels and gyms. This mutually beneficial partnership benefits both instructors and pool partners, as it increases revenue for both parties and enhances brand engagement.

Creating a Thriving Swim Instruction Industry

Through its innovative approach, Propel is not only revolutionizing the swim lesson experience but also creating an entirely new personal swim instruction industry. By connecting clients with instructors and suitable pool spaces, Propel is fostering a vibrant community of swimmers and instructors who are passionate about water safety, skill development, and overall well-being. Propel’s commitment to excellence ensures that learners receive high-quality instruction and achieve their swimming goals.


Propel is making waves in the learn-to-swim industry by providing an innovative solution to the challenges faced by both clients and instructors. Their platform connects clients with experienced instructors and available pool spaces, creating a seamless and accessible swim lesson experience. With Propel’s mission to make private swimming lessons affordable for all and empower instructors to thrive as entrepreneurs, the future of the personal swim instruction industry looks brighter than ever.


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