Startup Showcase: Roll Scooters – Revolutionizing Last-Mile Transportation with Safe and Smart Mobility Solutions

Roll Scooters is a Canadian startup that aims to revolutionize the last-mile transportation market by providing dock-less electric scooter and bike share services to cities and campuses. Founded in March 2019, the company offers a safer and smarter way to travel for commuters, tourists, and students alike. In this startup showcase, we will explore how Roll is differentiating itself from its competitors and contributing to the growth of sustainable transportation in Canada.

Roll Scooters: Putting Safety First

Roll’s mission is to provide smart mobility solutions that prioritize rider safety. Unlike other electric scooter operators, Roll has put a significant effort into rider-centric design, combining exclusive technologies that promote safer use of e-scooters. Working in close partnership with the University of Toronto, Roll has created a safer experience for its users.

Roll has implemented several safety features to minimize accidents and ensure responsible use of its vehicles. The scooters are equipped with a speed limiter, which means they will not exceed the speed limit of 20 km/h, making them safe for all ages. Roll’s helmets are available for free on request and every vehicle comes with a unique QR code that can be scanned in case of an emergency.

Roll is also actively working with local governments and community leaders to promote safer riding habits and increase the awareness of the benefits of micro-mobility. In this way, Roll is contributing to the development of safe and sustainable transportation solutions for cities.

Maintaining High Operational Standards

Roll has upheld high operational standards by hiring its own staff to collect, recharge, and maintain the fleet. This means that Roll vehicles are always in top-notch condition and ready to use. Furthermore, Roll’s strict operational standards contribute to the sustainability of the service by reducing the environmental impact of its vehicles.

Roll has also put effort into creating a user-friendly platform that makes it easy for customers to rent and use the scooters. The app is intuitive and allows users to find and reserve a scooter or bike, unlock and start the ride, and park and end the ride.

Growing Responsibly

As a startup, Roll is committed to growing responsibly and sustainably. Roll believes that micro-mobility solutions can contribute to the development of greener, cleaner, and more livable cities. Roll is committed to collaborating with local governments and community leaders to ensure that its services are provided in a responsible and sustainable way.

Roll aims to bridge the gaps in public transportation across Canadian cities by providing a convenient, affordable, and eco-friendly solution to the last-mile problem. With Roll’s vehicles, commuters can cut minutes usually lost in waiting for transit, tourists can conveniently travel to city landmarks, and students can skip the long walks across campus.


Roll Scooters is a Canadian startup that is revolutionizing the last-mile transportation market by providing safe and smart mobility solutions. With its commitment to rider safety, high operational standards, and responsible growth, Roll is contributing to the development of sustainable and livable cities in Canada.

Roll’s focus on safety, sustainability, and convenience make it an attractive option for people looking to explore the city, commute to work or school, or just take a fun ride. Roll’s vision of sustainable and accessible transportation aligns with the goals of many cities across Canada, and the company is poised to contribute significantly to the development of greener and more livable urban areas.





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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.