Startup Showcase: Surf Revolutionizes Data Economy for Consumers

Surf, a Toronto-based startup, is redefining the way brands engage and understand consumers while rewarding users for their data. Surf provides a revolutionary browser extension that passively compensates users for their everyday browsing and helps them save when shopping with their favorite brands. Surf’s enterprise division offers high-fidelity data and commerce enablement opportunities to some of the world’s biggest brands, such as Netflix, NBA, Sony Music, L’Oreal, Electronic Arts, and more.

Revolutionizing the Data Economy

Surf is at the forefront of building an equitable data economy for consumers that want to receive value in both a Web2 and Web3 environment. The startup is backed by several investors, including Moneta Ventures, Round13 Capital, MAGIC Fund, Kyle Kuzma (Washington Wizards), Cody Ko (popular creator), and unicorn founders like Devon Townsend (Co-Founder, Cameo), Roham Gharegozlou (Co-Founder, Dapper Labs), Ryan Holmes (Founder, Hootsuite), Brad Shaw (CEO, Shaw Communications), Michele Romanow (President, Clearco), and Jason Robins (CEO, DraftKings).

Surf’s browser extension enables users to earn rewards for their browsing data while also getting cashback for their online purchases. Users can choose to donate their rewards to charitable causes or receive payment directly. The extension is user-friendly, secure, and privacy-focused, giving users complete control over their data.

Enterprise Solutions for Big Brands

Surf’s enterprise division provides big brands with high-quality data and commerce enablement opportunities, enabling them to better understand their customers and provide them with personalized experiences. By leveraging Surf’s data, brands can optimize their marketing strategies and enhance their customer experience.

Surf’s data collection techniques are entirely ethical and transparent, ensuring that users’ privacy and security are protected at all times. The startup’s data marketplace is also permission-based, ensuring that users have complete control over their data.

Building a Community of Value

Surf is more than just a data economy startup. It is also building a community of value that rewards users for their participation. The startup’s platform includes a social layer that enables users to connect with each other, share content, and discover new products and services.

Surf’s platform is designed to be engaging and enjoyable, providing users with an immersive experience that incentivizes them to participate actively. The platform also offers users a range of rewards, including cashback, charitable donations, and other incentives.


Surf is revolutionizing the way consumers interact with brands and data, providing a transparent and equitable data economy that benefits everyone. Whether you are a user looking to earn rewards for your browsing data or a brand looking to improve your marketing strategies, Surf has the solutions you need.





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