Startup Showcase: The Fitting Room Revolutionizes Apparel Shopping with Virtual Try-Ons

Redefining the Future of Apparel Shopping.

Welcome to another exciting edition of Startup Showcase! In this edition, we bring you a revolutionary company that is transforming the way we shop for clothes. Introducing The Fitting Room, a Toronto-based startup that is taking the fashion industry by storm with its innovative approach to apparel shopping. The Fitting Room is spearheading a new era of customization, affordability, and sustainability in fashion, all through the power of virtual try-ons and made-to-fit garments.

Bridging the Gap Between Physical and Digital Shopping

In a world where online shopping has become the norm, The Fitting Room stands out by seamlessly blending the physical and digital realms of apparel shopping. With their cutting-edge 3D deep tech, this startup is making it possible for customers to try on made-to-order (MTO) garments virtually, bringing a new level of convenience and confidence to the shopping experience.

Virtual Try-Ons: The Future of Made-To-Fit Apparel

Gone are the days of uncertain online purchases or time-consuming in-store fittings. The Fitting Room’s virtual try-on technology allows customers to create their personalized 3D avatars and virtually try on made-to-fit garments before making a purchase. By accurately simulating the fit and appearance of the clothing on the customer’s unique body shape, The Fitting Room is revolutionizing the way we find the perfect fit without leaving the comfort of our homes.

Transforming Fashion Manufacturing with Lean Practices

One of the core objectives of The Fitting Room is to make custom-fit, made-to-order apparel accessible to everyone. To achieve this, they have developed an advanced infrastructure that brings lean manufacturing practices to the fashion industry. By enabling brands to transition from mass production to made-to-order, The Fitting Room ensures that each garment is tailored specifically for the customer, reducing waste and preventing overproduction, which currently accounts for a staggering 40% of all clothes made.

This shift not only makes fashion more sustainable but also benefits brands by maintaining or even improving profit margins. The Fitting Room’s infrastructure paves the way for a more efficient and environmentally conscious fashion industry while delivering top-quality, custom-fit clothing to customers around the globe.


The Fitting Room is at the forefront of transforming the way we shop for clothes. By combining 3D deep tech, virtual try-ons, and lean manufacturing practices, this Toronto-based startup is revolutionizing the apparel industry. Their innovative approach not only makes shopping more convenient and affordable for customers but also promotes sustainability by minimizing overproduction.

As The Fitting Room continues to blur the lines between physical and digital shopping, they are shaping the future of the fashion industry. With their commitment to personalized, made-to-fit garments and their dedication to leveraging technology for a more sustainable world, The Fitting Room is a true trailblazer in the apparel space.


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