TruCelium is a Calgary-based health company that is disrupting the nutraceutical mushroom market with its innovative mycelium-based products. The company produces nutraceutical mushroom superfoods as a bulk powder ingredient and creates healthy myco-snack bars infused with mushrooms. TruCelium’s united philosophy is taking the best of Eastern Medicine and merging it with the best of Western Medicine in unique, proprietary ways. In this startup showcase, we will explore TruCelium’s mission, products, and future plans.
Nutraceutical Mushrooms: Addressing the Supply Gap
TruCelium’s first focused priority is launching the nutraceutical mushroom business to address the massive supply gap in the North American nutraceutical mushroom powder market. The company aims to grow the 8 market dominating species, including Cordyceps, Reishi, Lion’s Mane, Turkey Tail, Shiitake, Maitake, Almond Mushroom, and Chaga. By producing these mushrooms as a bulk powder ingredient, TruCelium is making them more accessible to consumers who want to benefit from the medicinal properties of these mushrooms.
TruCelium has already secured $3M in customer Letters of Intent for nutraceutical mushroom powder sales, which is a testament to the growing demand for these products. By using a vertically integrated approach, TruCelium can ensure quality control throughout the production process, from growing the mushrooms to processing them into bulk powder. This approach also enables the company to minimize its environmental footprint by using sustainable farming practices.
Mushroom-Infused AP Products and Healthy Myco-Snack Bars
TruCelium’s Phase 2 launch will focus on mushroom-infused AP (Alcohol and Perfume) products. The company plans to use mycelium to create fragrances and flavorings for use in the AP industry. This approach has several advantages over traditional methods, including sustainability, scalability, and reduced costs. By using mycelium, TruCelium can produce fragrances and flavorings without the need for harsh chemicals or animal products.
Phase 3 of TruCelium’s launch plan involves the creation of healthy myco-snack bars. These bars will be infused with mushroom extracts and other nutrient-dense ingredients to provide a healthy and convenient snack option for consumers. TruCelium’s myco-snack bars will be an excellent source of protein, fiber, and other essential nutrients, making them ideal for people who want to maintain a healthy lifestyle.
TruCelium’s Leadership Team
TruCelium’s leadership team is composed of global leaders in targeted industries, including health, wellness, and technology. The team has extensive experience successfully launching companies from the early startup phase through to high growth profile. This experience will be invaluable in helping TruCelium achieve its vision of merging Eastern and Western Medicine with innovative mycelium-based products.
Conclusion
TruCelium is a Calgary-based health company that is disrupting the nutraceutical mushroom market with its innovative mycelium-based products. The company produces nutraceutical mushroom superfoods as a bulk powder ingredient, creates healthy myco-snack bars infused with mushrooms, and plans to use mycelium to create fragrances and flavorings for use in the AP industry. TruCelium’s united philosophy is taking the best of Eastern Medicine and merging it with the best of Western Medicine in unique, proprietary ways. With its experienced leadership team and innovative products, TruCelium is poised for success in the growing health and wellness industry.
Website: https://trucelium.com/
LinkedIn: https://www.linkedin.com/company/trucelium-inc/
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