Startup Showcase: Zileej – Inspiring Play Experiences for Muslim Children

Zileej, a Toronto-based startup, is revolutionizing the toy industry by designing and manufacturing meaningful toys and games that focus on positive Muslim representation. Founded with a mission to provide wholesome play experiences that build children’s confidence in their faith and cultural identity, Zileej has quickly become a leading name in the Muslim toy market. In this startup showcase, we take a closer look at Zileej’s inspiring play experiences and their impact on Muslim children.

Designing Meaningful Toys & Games

Zileej’s toys and games are designed with a deep understanding of Muslim parents’ concerns about the lack of exceptional, wholesome play experiences available for their children. The startup’s passionate and experienced team uses its expertise to create meaningful toys and games that will positively impact the development of Muslim children.

Zileej’s product offerings are diverse, with options for babies, toddlers, girls, boys, and families. Their Salam Sisters collection empowers and inspires young Muslim girls through a set of diverse characters, stories, animations, dolls, and doll accessories. The collection features relatable characters who wear hijabs and come from different ethnic backgrounds. By playing with these dolls, girls can learn about their faith and cultural identity in a fun and engaging way.

For families, Zileej has launched 5Pillars, a gamification of Islamic learning through a series of traditional board games, an app, and game shows. 5Pillars aims to make learning about Islam fun and accessible for children, helping them build a strong foundation in their faith.

Positive Muslim Representation

Zileej’s products are designed to offer positive Muslim representation, an area where the toy industry has been lacking for years. Muslim children often feel left out or misrepresented in popular media, but Zileej’s toys and games celebrate their faith and cultural identity.

The Salam Sisters collection features dolls with different skin tones, hair textures, and facial features, promoting diversity and inclusivity. By seeing dolls that look like them, Muslim girls can feel proud of their unique identity and build their self-esteem. Zileej’s toys and games also help non-Muslim children learn about and respect Muslim culture, fostering empathy and understanding.

Impact on Muslim Children

Zileej’s inspiring play experiences have a positive impact on Muslim children, helping them build confidence in their faith and cultural identity. By playing with toys that celebrate their religion and culture, children can develop a stronger connection to their faith and build their self-esteem. Zileej’s toys and games also help children learn about Islamic values, such as kindness, empathy, and generosity.

Zileej’s toys and games are not only fun but also educational, providing a way for parents to engage their children in learning about Islam. With the rise of digital distractions, Zileej’s physical toys offer a refreshing alternative that encourages creativity, imagination, and socialization.


Zileej is a trailblazer in the Muslim toy market, offering inspiring play experiences that celebrate Muslim culture and empower Muslim children. Through their Salam Sisters and 5Pillars collections, Zileej is making a positive impact on children’s development, building their confidence and strengthening their faith. With its meaningful toys and games, Zileej is helping Muslim children and families connect with their faith and cultural identity in a fun and engaging way.

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