Toronto’s Consumer Startup Boom: 15 Companies You Can’t Ignore

Igniting Innovation and Empowering Consumers.

Toronto, Ontario, Canada’s bustling metropolis, is not only renowned for its diverse culture and stunning skyline but also for its thriving startup ecosystem. Nestled within this vibrant landscape are some truly remarkable consumer startups that are revolutionizing industries and reshaping the way we live, work, and play. In this article, we shine a spotlight on 15 of these exciting startups, each with its unique vision and mission. From art marketplaces to peer-to-peer lending platforms, these Toronto-based ventures are at the forefront of innovation, driving economic growth and enhancing the consumer experience. Join us as we explore the world of these exceptional startups and discover the future they are shaping.

Peggy: Where Art and Technology Converge

Peggy is an innovative marketplace that has harnessed the power of blockchain and technology to create a secure platform for buying and selling investment-grade art. Founded by Adam Meghji and Craig Follett, Peggy is transforming the art industry, offering a trusted space for collectors and enthusiasts to engage in seamless transactions.

Cookin: Delightful Homestyle Meals Delivered

Cookin is a homemade food delivery marketplace that brings the charm of home-cooked meals straight to your doorstep. Co-founded by Michael Baruch, Morley Ivers, and Philip Yuzpe, Cookin offers a convenient and delicious solution for those craving the comfort of homemade cuisine.

Delphia: Empowering Data-Driven Investments

Delphia is revolutionizing the world of investment strategies through its AI-powered platform. With founders Andrew Peek, Cameron Westland, and Clifton van der Linden at the helm, Delphia empowers individuals by helping them make informed investment decisions based on comprehensive data analysis.

Functionland: Decentralizing Cloud Storage

Functionland is challenging the monopoly of central cloud storage with its groundbreaking solution. Founded by Aaron Maines, Arman Shirani, and Ehsan Shariati, Functionland aims to provide individuals and businesses with a secure and efficient alternative for storing their digital assets.

Surf: Empowering Brands and Rewarding Consumers

Surf offers brands a revolutionary way to engage with consumers while ensuring that users are compensated for sharing their valuable data. Co-founded by Aanikh Kler and Swish Goswami, Surf is transforming the landscape of loyalty programs and marketing strategies.

Key: Unlocking Homeownership Opportunities

Key is on a mission to help individuals stuck in the renting cycle climb the homeownership ladder. With a focus on providing superior real estate returns, founders Daniel Dubois, Derek Manuge, and Rob Richards are reshaping the landscape of consumer lending.

VAE Energy: Energizing High Performers

VAE Energy has developed an energy spray designed to provide an immediate boost to high-performing individuals. With a focus on marketing, product design, and service industry expertise, VAE Energy is empowering individuals to achieve their best.

Lilia: Empowering Future Fertility Choices

Lilia is a home fertility startup that serves as an egg securing concierge for individuals who want to preserve their fertility options. Alyssa Atkins and her team at Lilia are providing busy people with a convenient and accessible pathway to family planning.

Formaloo: Simplifying App Development Without Code

Formaloo is democratizing app development by allowing businesses to build custom apps without the need for coding skills. With founders Amir Hashemi, Farokh Shahabi, and Hasan Noori at the helm, Formaloo is empowering entrepreneurs to bring their ideas to life effortlessly.

goPeer: Peer-to-Peer Lending for Everyday Canadians

goPeer is Canada’s first consumer peer-to-peer lending platform, connecting individuals who are looking to lend or borrow money. Co-founded by Joseph Buaron and Marc-Antoine Caya, goPeer is revolutionizing the lending landscape, making it more accessible and inclusive.

Homewise: Revolutionizing Mortgage Matching

Homewise leverages machine learning to match clients with the best mortgage options from a wide range of banks and lenders. With Carlos Medeiros and Jesse Abrams leading the charge, Homewise is transforming the consumer lending and real estate sectors.

Heavenly Rx: Nurturing Wellness with CBD

Heavenly Rx is a dynamic wellness company that harnesses the power of CBD to enhance health and well-being. With a strong focus on cannabis and consumer goods, Heavenly Rx is making a significant impact in the rapidly growing wellness industry.

Fyyne: A Social Marketplace for Beauty Services

Fyyne is a social marketplace that connects individuals with beauty service providers. With a focus on convenience and accessibility, founders Al-Ameen Ogundiran, Jeffrey Fasegha, and Olugbenga Olubanjo are transforming the way people discover and book beauty services.

Zygg: Affordable Ebikes for All

Zygg’s innovative ebike-as-a-service model aims to provide simple and affordable electric bikes for everyone. With founder Kevin McLaughlin leading the charge, Zygg is revolutionizing transportation and e-commerce in Toronto.

Relocalize: Empowering Local Food Production

Relocalize builds micro-factories for food, bringing sustainable and locally sourced products to consumers. With Grant Jobb and Wayne McIntyre at the helm, Relocalize is shaping the future of food processing, automation, and retail technology.


Toronto’s consumer startup ecosystem is teeming with innovation and creativity. The startups featured in this article are just a glimpse into the incredible ventures shaping the city’s future. From disrupting traditional industries to empowering consumers, these startups are paving the way for a more dynamic and inclusive economy. Keep an eye on these trailblazers, as they continue to redefine consumer experiences and drive the growth of Toronto’s startup scene.

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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.