Which Toronto Market Research Startups Influence Canadian Business in 2023?

As the technology and startup hub of Canada, Toronto has no shortage of innovative businesses challenging the status quo. Among the most exciting of these are a new wave of market research startups striving to reshape the way we gather and use data. This article brings you fifteen top-notch market research startups based in Toronto and provides a comprehensive overview of each.

These startups are revolutionizing the landscape for industries ranging from medical to fintech, and from consulting to software. They combine cutting-edge technologies such as AI and Machine Learning with thoughtful strategies to deliver unique solutions that address diverse market research needs.

Indeed, this list of startups is a reminder that Toronto is at the forefront of the innovation boom, transforming traditional sectors and practices with fresh perspectives and new technology.


Cohesys is stepping into a novel domain that merges market research with the medical service industry. Founded by Michael Floros, Cohesys is pioneering the development of novel biocompatible adhesives for surgical applications.


The trio of Audrey Ooi, Cody Dodd, and Jae-Yong Lee created PigeonLine. This startup utilizes cutting-edge tech such as Artificial Intelligence, Machine Learning, and Predictive Analytics to automate report building while maintaining data privacy.


Resonance is futurizing tech intelligence. They are creating a tech intelligence engine that will impact multiple areas like Database, Media and Entertainment, News, and even Quantum Computing and Space Travel.


Tactii, founded by Raja CSP Raman, aims to democratize Machine Learning. They offer rapid Machine Learning prototyping services for small companies.

Lavin Media

Lavin Media offers insights-based solutions in the digital marketing space with a strong focus on data analysis. Anton Havorka and Sergey Kisyuk are at the helm of this venture.


SilicoLabs lets users create tasks to train, test, and assess human and AI behaviour. Their platform supports 2D, 3D and real-world tasks, tapping into Augmented Reality and Virtual Reality technologies.


Adbloom harnesses the power of partnership to drive growth marketing campaigns for startups and Fortune 500 companies alike. Andrew Abony and Ryan Timm head this venture.

Third Eye Insights

Third Eye Insights functions as a holistic strategic consulting and design firm, assisting clients with a range of services from advertising and market research to UX design.

Open Industry

Open Industry is an online marketplace that connects industry experts with organizations. Their platform fosters thought leadership and innovation across sectors.


MUSTH offers robust financial tracking services by leveraging the finest in FinTech and Market Research. Their prediction models prove to be an asset to various clients.

Experiment Nation

Experiment Nation creates content centered around conversion rate optimization, product management, and growth. The start-up was innovated by Rommil Santiago.


Maru/Blue provides reliable global data connections for agencies, brands, and market research firms. A front-runner in Data Integration and Market Research, Maru/Blue helps stakeholders make data-driven decisions.

Unisights Research and Analytics

Unisights Research and Analytics is an end-to-end insights company providing services in Analytics, Big Data, Business Intelligence, and more. The firm was founded by Smita DS.


IcebergIQ specializes in Buyer Intelligence, conducting win, loss, and churn interviews for B2B software firms. Their market research techniques provide companies with insights to increase customer retention.


Factor-Based carries out financial research, portfolio management, model portfolio strategies and offers investment advisory services. Operating in the Financial Services sector, this startup embraces Market Research to generate superior returns for their clients.

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Canada Venture News

CanadaVenture.news is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.