Life Insurance, Reinvented: Discover Ontario’s Top 15 Startup Innovators

In the fast-paced world of startups, Ontario, Canada, is proving to be a fertile ground for innovative and disruptive ventures in various industries. Among these, the insurance sector has seen remarkable growth with a surge of exciting startups offering unique solutions to meet the ever-changing needs of consumers. In this article, we showcase and explain 15 interesting insurance startups that are making waves in Ontario.


PolicyMe is on a mission to make life insurance easy and accessible to all. With a user-friendly online platform, they simplify the process of obtaining life insurance coverage. Founded by Andrew Ostro, Jeff McKay, and Laura McKay, PolicyMe aims to provide individuals with personalized life insurance plans tailored to their specific needs.

Relay Platform

Relay Platform is a Software-as-a-Service (SaaS) platform focusing on the insurance industry. Led by Greg Boutin and his team, this startup streamlines insurance operations and enhances efficiency by offering a comprehensive suite of software solutions.

Walnut Insurance

Walnut Insurance stands out with its innovative approach to life insurance. Offering a premium membership, the company provides affordable plans, instant coverage, and exciting member benefits. Co-founded by Adrien Niblock and Derek Szeto, Walnut Insurance aims to make life insurance more appealing and accessible.


SureBright has introduced an insurance-as-a-Service platform that empowers businesses to embed insurance and warranty products on their websites. Founded by Kai Jia and Manish Chauhan, SureBright is driving the InsurTech revolution in Canada.


Nyble focuses on helping credit-invisible Canadians access and build credit. With a strong presence in the financial services and FinTech industries, Nyble’s mission is to promote financial inclusivity and empower individuals to achieve their financial goals.


Samos Insurance is a player in the insurance industry, offering a range of coverage options. Founded by Eric Blondeel and Matthew Eggertson, the company is committed to providing reliable and accessible insurance solutions.

Altius Analytics Labs

Altius Analytics Labs is a software company specializing in identifying ergonomic risks in workplaces. Utilizing big data, computer vision, and machine learning, founders Abdelhamid El Bably and Benjamin Lee are making workplaces safer and more efficient.

SHORE Underwriting

SHORE Underwriting is a specialist underwriter focused on emerging technology and professional services sectors. Founded by Dave Alexander and Michael Shore, the company addresses the specific insurance needs of these rapidly evolving industries.


Onlia aims to help individuals live safely and rewards them along the way. With a focus on financial services and insurance, Onlia, led by Fernand Vartanian, provides incentives for safe behavior and encourages a positive impact on society.

Canada Tax Reviews

Canada Tax Reviews is a money recovery and refund company. Their services cater to individuals seeking assistance in financial services, insurance, and transaction processing.


PolicyAdvisor is an online Canadian insurance broker that leverages e-commerce and technology to deliver insurance solutions. Co-founded by Jiten Puri, this startup aims to simplify the insurance shopping experience.

Emote AI

Emote AI brings mental health analytics, insurance, and clinical services to e-sport athletes and teams. By leveraging artificial intelligence and psychology, this startup founded by industry experts is making strides in the eSports world.

Biofect Innovations

Biofect Innovations is a biotech enterprise specializing in developing microbial protein ingredients for the food industry. Founders John Abousawan, Ralph Delos Santos, and Teshager Kefale are driving innovation in the biotechnology and food sectors.

Allegory Insurance

Allegory Insurance envisions a future where good drivers can save money and prevent accidents using AI and machine vision. Led by Onur Gungor, this startup combines artificial intelligence with insurance to create safer roads.


HealthBank leads in providing consumer and enterprise healthcare payments infrastructure. With a focus on accounting, banking, and mobile payments, HealthBank aims to revolutionize health insurance and benefit management.


These 15 insurance startups in Ontario are not only redefining the insurance landscape but also contributing to the province’s growing reputation as a hub for innovation and entrepreneurship. With their cutting-edge solutions, these startups are not just disrupting traditional insurance models but also addressing emerging market needs. As they continue to evolve and expand their services, we can expect even more exciting developments from Ontario’s thriving startup ecosystem.

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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.