Redefining Consumer Culture: 15 Startups to Watch in Canada

In recent years, Canada has emerged as a hotbed of innovation and entrepreneurship, with a growing number of startups disrupting industries and creating new opportunities. From the latest in blockchain technology to innovative food delivery services, these 15 consumer startups are pushing boundaries and changing the game.

Peggy: The Secure Marketplace for Investment-Grade Art

Peggy is a secure marketplace that enables anyone to buy and sell investment-grade art. With a focus on blockchain technology, Peggy ensures secure transactions and transparency. Founded by Adam Meghji and Craig Follett, Peggy is transforming the art market and making it accessible to a wider audience.

Cookin: Homemade Food Delivery Marketplace

Cookin is a homemade food delivery marketplace that connects people with home cooks. Customers can browse menus and have fresh, homemade meals delivered straight to their doors. Founded by Michael Baruch, Morley Ivers, and Philip Yuzpe, Cookin is revolutionizing the food delivery industry.

Delphia: AI Investment Strategy Platform

Delphia builds an AI investment strategy that helps people improve their data and investment strategies. With a focus on machine learning and hedge funds, Delphia is disrupting the asset management industry. Founded by Andrew Peek, Cameron Westland, and Clifton van der Linden, Delphia is democratizing access to investment data.

Nolk: E-commerce Analytics Platform

Nolk provides a data and analytics platform for e-commerce brands. With a focus on brand marketing and digital marketing, Nolk is helping businesses optimize their online sales strategies. Founded by Alexandre Renaud and Francois Arbour, Nolk is changing the game for e-commerce analytics.

Functionland: Breaking the Monopoly of Central Cloud Storage

Functionland is breaking the monopoly of central cloud storage. With a focus on blockchain technology and consumer electronics, Functionland is building a decentralized storage system that is more secure and efficient than traditional cloud storage. Founded by Aaron Maines, Arman Shirani, and Ehsan Shariati, Functionland is shaping the future of cloud storage.

Surf: Loyalty Program and Consumer Engagement Platform

Surf is a loyalty program and consumer engagement platform that compensates consumers for sharing their data. Brands can use Surf to better understand and engage with their customers. Founded by Aanikh Kler and Swish Goswami, Surf is changing the way businesses interact with their customers.

Key: Consumer Lending for Homeownership

Key is helping a generation stuck renting get on the homeownership ladder while providing property owners with superior real estate returns. With a focus on consumer lending, Key is disrupting the traditional real estate market. Founded by Daniel Dubois and Rob Richards, Key is changing the way people invest in real estate.

Airgraft: Clean Vaporization Technology for Cannabis

Airgraft is a clean vaporization technology company that is changing the way people consume cannabis. With a focus on consumer electronics and wellness, Airgraft is making it easier and safer to consume cannabis. Founded by Mladen Barbaric, Airgraft is leading the way in cannabis technology.

VAE Energy: Immediate Energy Boost Spray

VAE energy spray is designed for high performers who need an immediate boost. With a focus on consumer goods and marketing, VAE Energy is changing the way people think about energy supplements.

Arbor: Sustainability Analytics and Business Intelligence

Arbor uses proprietary data and a custom dashboard to measure, improve and showcase product sustainability for companies. With a focus on analytics, big data, and sustainability, Arbor is changing the way businesses approach sustainability. Founded by Abdullah Choudhry, Alex Todorovic, and Ben Grande, Arbor is a leading provider of sustainability analytics.

Daanaa: Proprietary Semiconductor Technology for Energy

Daanaa is a startup that uses proprietary semiconductor technology to provide power transactions that are medium and modality-free, whether wired or wireless in AC/DC modes. With a focus on clean energy, renewable energy, and energy storage, Daanaa is shaping the future of energy management. Founded by Javad Shariatzadeh and Soroush Dehghani, Daanaa is at the forefront of energy technology.

Fable: Premium Tableware Made from Recycled Clay

Fable is a dinnerware company that sells premium tableware made by artisans from recycled clay. With a focus on consumer goods, home decor, and sustainability, Fable is changing the way people think about tableware. Founded by Joe Parenteau, Maxwell Tims, and Tina Luu, Fable is a leading provider of sustainable home decor.

Lilia: Home Fertility Startup

Lilia is a home fertility startup that serves as an egg securing concierge for busy people who want the option of having kids later. With a focus on consumer goods, fertility, and medical devices, Lilia is changing the way people think about fertility management. Founded by Alyssa Atkins, Lilia is helping people take control of their fertility.

KEEP Labs: Modern Medicine Cabinet and Data Platform

KEEP Labs is a modern medicine cabinet and data platform that is changing the way people manage their medications. With a focus on consumer electronics and healthcare, KEEP Labs is making it easier for people to manage their health. Founded by Ben Gliksman, Joel Scott, and Philip Wilkins, KEEP Labs is at the forefront of healthcare technology.

AAVAA: Bionic Ear for Hearing Impairment Correction

AAVAA develops a bionic ear that helps reduce noise and acts as a hearing impairment correction device. With a focus on audio, consumer electronics, and healthcare, AAVAA is changing the way people think about hearing impairment. Founded by Naeem Komeilipoor, AAVAA is a leading provider of bionic ear technology.


In conclusion, these 15 consumer startups are shaping the future of industries and changing the game. From blockchain technology to sustainability analytics, these startups are pushing boundaries and creating new opportunities. Keep an eye on these startups as they continue to disrupt industries and create new possibilities.

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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.