Startup Showcase: Alice & Smith – Revolutionizing Massive Interactive Live Events and Gaming Infrastructure

Alice & Smith is a middleware technology developer and creative producer for massive interactive live events and gaming infrastructure, headquartered in Montréal, Quebec, Canada. The company provides middleware software solutions to deploy and operate large-scale real-time ecosystems for Unreal Engine, Twitch, Unity, and Microsoft Azure. With their innovative XR Server, Alice & Smith is changing the face of live events and gaming infrastructure.

Industry Recognition

Alice & Smith has been recognized as an industry leader in massive interactive live events, LiveOps infrastructure, and XR real-time streaming. Their success is evident in their impressive roster of clients that includes Microsoft, Twitch, Paradox Interactive, Funcom, Zynga, NBA, PUBG, and many more. In the last 12 months, their XR Server for Unreal and XR Server for Twitch was used by their client to manage 5 million active users. The XR Server for Microsoft Teams was powering corporate and virtual events for more than 17,000 employees.

Innovative XR Server 1.2

The company’s flagship product, the XR Server 1.2, provides ready-to-use digital economy, trading, user journey, low-latency telemetry, content versioning, collective challenge, gamification, leaderboards, cohort segmentation, and rule engine automation for Unreal, Unity, Twitch, and Microsoft Teams. This middleware software solution is revolutionizing how companies deploy and operate large-scale real-time ecosystems. Alice & Smith’s XR Server 1.2 has become a preferred choice for companies looking to manage massive interactive live events and gaming infrastructure.

2022 Roadmap

Alice & Smith is committed to continuous innovation and improvement. The company’s 2022 roadmap includes ramping up their NFT and WEB3 offerings, advanced loyalty program management, and passive resource creation for digital ownership. These additions will further enhance the company’s product offerings, cementing their position as a leader in middleware technology.


Alice & Smith is a dynamic and innovative company that is changing the face of massive interactive live events and gaming infrastructure. With their XR Server 1.2, the company is providing a revolutionary solution for companies looking to manage large-scale real-time ecosystems. Their impressive client roster and plans for continuous innovation make Alice & Smith a company to watch out for in the future.





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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.