Startup Showcase: Contend Social – Disrupting the Content Marketing Industry

How a Group of High School Students Built a Content Marketing Agency that Resonated with Millions of Visitors Worldwide

Contend Social was a content and experiential marketing agency located in London and Toronto, Canada. Founded in November 2016 by a group of young serial entrepreneurs, Contend was a first-of-its-kind content marketing agency that worked with enterprise and SME based clients in all types of industries to facilitate content that resonated within their brand, with their customers, and with their partners. In this startup showcase, we will explore how Contend Social disrupted the content marketing industry and helped companies drive value through their unique mix of services, customizability, and software.

Building Reputation and Virality Through Content Hubs

One of the main focuses of Contend Social was to build reputable content hubs that were closely followed by over 50 million worldwide visitors annually. These hubs were a central location for all content related to a specific topic or industry, making it easier for companies to establish themselves as thought leaders in their space. By building these hubs, Contend was able to attract a large audience and create a viral effect, with content being shared across various social media platforms. This allowed their clients to reach a wider audience and establish themselves as industry leaders.

Customizable Services for Maximum ROI

Contend Social offered a wide range of services that were customizable to meet the specific needs of their clients. Their services included content marketing strategies, consulting, production software solutions, customer content, research design, and digital marketing operations. By offering these services in a customizable package, Contend was able to help companies of all sizes and industries achieve their content marketing goals. Their focus on ROI was evident, with their clients experiencing an average 800%+ ROI and growing their content marketing investment by four.

Run by High School Students

Contend Social was founded and run by a group of high school students who wanted to share stories with the world and make building infectious brands much easier for companies of all sizes. Their unique perspective and innovative ideas allowed them to disrupt the content marketing industry and offer a new approach to content marketing. Their passion and dedication to their work allowed them to build a successful agency that resonated with millions of visitors worldwide.


Contend Social was a disruptive force in the content marketing industry, offering customizable services, software solutions, and a unique approach to building reputable content hubs. Their focus on ROI and dedication to their clients allowed them to achieve great success in a short period of time. Although the company was sold and phased out of operation in June 2018, their legacy lives on as a testament to what can be achieved with passion, innovation, and dedication.



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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.