Startup Showcase: Simple Matters – Discover Your City, One Place at a Time

Embracing Simplicity to Enhance Everyday Life.

Welcome to’ Startup Showcase! In this edition, we present Simple Matters, a Vancouver-based startup that is revolutionizing the way we explore our cities. Simple Matters strives to find innovative solutions to age-old problems by removing complexity from everyday life and making it simpler for everyone. Their latest venture, aptly named “The Sign,” aims to connect individuals with the best places in their city, one discovery at a time.

Unveiling The Sign: Your Personalized City Guide

Simple Matters believes that each business has something unique that sets them apart from the rest. With The Sign, their innovative app, they aim to highlight these distinctive qualities and ensure that users can uncover the hidden gems in their vicinity. Imagine strolling down the street and receiving a personalized message revealing the best poutine joint or a hidden gem of a bookstore, perfectly tailored to your interests and preferences. The Sign delivers a welcoming message at the right place and the right time, making every outing a delightful experience.

Empowering Urban Explorers

Whether you’re a local resident or a tourist visiting a new city, The Sign is designed to empower you to make the most of your urban adventures. By focusing on unusual, classy, and interesting places worth visiting, Simple Matters caters to a wide range of individuals aged between 16 and 60. The app offers a curated selection of establishments, including coffee shops, restaurants, boutiques, and more, providing users with personalized recommendations that align with their tastes and desires.

Seamlessly Connecting Context and Convenience

Simple Matters understands that context is key when it comes to providing a truly exceptional user experience. The Sign utilizes advanced location-based technology to deliver recommendations that are relevant to your surroundings. Whether you’re on your way to work, heading home, or meeting someone, The Sign ensures that you receive recommendations that perfectly match your current context. Say goodbye to the hours spent searching for the best spots in town—The Sign has you covered.


In a world filled with countless options, Simple Matters stands out by simplifying the process of discovering new places and experiences. Through their app, The Sign, they bring together convenience, personalization, and the essence of each unique business, allowing users to explore their city with ease and excitement. With Simple Matters, embracing simplicity becomes the gateway to extraordinary encounters, ensuring that no remarkable location goes unnoticed.


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Canada Venture News is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.