Unveiling Canada’s CRM Gems: 15 Startups You Need to Know

Canada’s startup ecosystem is bustling with innovation, and the Customer Relationship Management (CRM) sector is no exception. A variety of exciting CRM startups are emerging, each offering unique solutions to address the ever-evolving needs of businesses. In this article, we will showcase and explain some of the most interesting CRM startups in Canada that are making waves in their respective industries.

Traction Complete

Traction Complete is a Saas provider building a suite of Salesforce apps tailored for Revenue Operations professionals. With a focus on B2B, CRM, Enterprise Software, Lead Management, Productivity Tools, SaaS, and Sales Automation, Traction Complete empowers businesses to optimize their sales processes and drive revenue growth. Founded by Greg Malpass, this startup is paving the way for more effective sales operations.


Bettermode offers a powerful community platform integrated into products, enhancing user engagement, retention, and lifetime value. By tapping into the potential of Communities, Content Marketing, Customer Service, SaaS, Social CRM, and Social Network, Bettermode enables businesses to build and nurture thriving communities around their brands. Co-founded by Mohsen Malayeri, Siavash Mahmoudian, and Soheil Alavi, Bettermode is helping businesses forge stronger connections with their customers.


Creator.co is a Creator Ecosystem that automates collaborations between Influencers and SMEs, making it easier for businesses to leverage the power of influencer marketing. With a focus on Content Creators, Digital Marketing, Marketing Automation, SaaS, Social CRM, Social Media Advertising, and Social Media Marketing, Creator.co empowers brands to amplify their message and reach a broader audience. Founded by Vinod Varma, this startup is revolutionizing the way brands engage with influencers.


Cuboh is a developer of an application that automates online food orders for restaurants. By simplifying CRM, E-Commerce, and Information Technology, Cuboh helps restaurants streamline their operations and deliver a better customer experience. Co-founded by Juan Orrego and Sinan Sari, Cuboh is transforming the way restaurants handle online orders and manage their customer relationships.


Mantle provides blockchain development SaaS products that enable enterprises to operate with full-transparency, compliance, and security. With a focus on CRM, Cryptocurrency, Information Technology, and Software, Mantle is paving the way for more secure and efficient blockchain operations. Founded by Pascal Leblanc, this startup is at the forefront of blockchain technology.


WeReno is an online platform that provides fast and secure home renovation payments. By combining CRM and Financial Services, WeReno streamlines the payment process for homeowners and contractors alike. This startup is easing the financial burden of home renovations and making the process smoother for all parties involved.

Adaptive Pulse

Adaptive Pulse offers a cloud and AI-based customer retention monitoring platform. By leveraging Artificial Intelligence, CRM, Customer Service, and Machine Learning, this startup helps businesses proactively address customer churn and enhance their customer service strategies. Founded by Jennifer Huynh and Johnson Phanyaseng, Adaptive Pulse is empowering companies to maintain strong customer relationships.

Heyday AI

Heyday AI is the leading Conversational AI platform for retailers. By utilizing Artificial Intelligence, CRM, Customer Service, E-Commerce, Machine Learning, Messaging, Sales Automation, Social Media Management, and Video Chat, Heyday AI revolutionizes the way retailers interact with customers. Co-founded by David Bordeleau, Hugues Rousseau, and Steve Desjarlais, this startup is shaping the future of customer service in the retail industry.


TeamGram offers Salestech for construction industry suppliers. With a focus on Apps, B2B, Construction, CRM, SaaS, Sales, and Small and Medium Businesses, TeamGram equips construction suppliers with the tools they need to manage their sales processes efficiently. Founded by Ahmet Yurekli, Orkun Pesinci, and Pinar Gorsev, this startup is supporting the growth of the construction industry.


Koridor is an ERP, SaaS software platform designed for small to medium-sized businesses. By incorporating Business Development, Business Information Systems, CRM, Enterprise Resource Planning (ERP), Project Management, SaaS, Sales, and Software, Koridor helps businesses optimize their operations and improve overall efficiency. Co-founded by Joohyung Lee, this startup is empowering smaller businesses to thrive in competitive markets.

Averro Robotics and Technology

Averro Robotics is a technology start-up operating in St. John’s, NL, developing robotic solutions for various industries. With a focus on CRM, Hardware, Information Technology, and Robotics, this startup is at the forefront of the robotics revolution. Founded by Jesse McCaw, Averro Robotics is driving innovation in the robotics sector.


LeadDelta is a work communication tool that helps businesses get more out of their business network. With a focus on Internet, Social CRM, and Software, LeadDelta streamlines communication and collaboration, leading to increased productivity and efficiency. Founded by Vedran Rasic, this startup is changing the way businesses communicate and connect.


Commerce7 is a software firm that develops direct-to-consumer platforms for wineries. With a focus on CRM, E-Commerce Platforms, and Software, Commerce7 empowers wineries to offer a seamless and personalized customer experience. Co-founded by Andrew Kamphuis and Jason Andres, this startup is shaping the future of the wine industry.

Vision Group Canada

Vision Group Canada provides eye care services. With a focus on Clinical Trials, CRM, Health Care, Medical, and Service Industry, this startup is dedicated to enhancing eye care and vision services in Canada.


Answerable gigify’s sales by helping brands recruit, engage, and reward customers as brand advocates, ensuring high sales and lower returns. With a focus on Artificial Intelligence, Content Creators, SaaS, and Social CRM, Answerable is redefining brand advocacy and customer engagement. Founded by Alex de Bold, this startup is making waves in the world of customer advocacy.


The CRM startup scene in Canada is vibrant and full of potential. These 15 startups are at the forefront of innovation, providing businesses with cutting-edge solutions to enhance customer relationships and drive growth. As they continue to evolve and expand their offerings, these startups will undoubtedly play a crucial role in shaping the future of CRM and the broader business landscape in Canada and beyond. Keep an eye on these exciting ventures as they make their mark in the world of CRM and beyond.

Looking to amplify your brand’s impact in Canada’s thriving startup and investment sector? Join the league of innovators, leaders, and decision-makers making a difference through Canada Venture News. Engage with our audience of startup founders, investors, and executives through sponsored articles and partnerships. Discover more on our Promotion & Sponsored Articles page or email us directly at [email protected]. Let’s shape your story together.

Canada Venture News

CanadaVenture.news is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.