What Are Ontario’s Most Influential Lifestyle Startups Shaping 2023?

In the heart of Canada, thriving lifestyle startups are sprouting up with unique solutions to everyday lifestyle needs. The province of Ontario has recently become a hub for these innovative ventures, tackling industries from fashion and leisure to health care and education. They are the pioneers in new-age industries such as athleisure wear, sustainable fashion, and digital education platforms. This article will introduce you to fifteen interesting and promising startups from Ontario, each with a unique offering and value proposition. Let’s dive in and learn more about these pioneers making waves in various lifestyle industries.

The startups featured herein are pre-eminently dedicated to improving and revolutionizing the quality of life for their consumers. Each startup embodies a disruptive idea, fueled by passion and tenacity. Their founders are often visionaries who see a gap in the market and who are brave enough to take a chance filling it. These startups exemplify the entrepreneurial spirit prevalent in Ontario, and contribute significantly to the province’s growth as a global startup hub.

Whether you are looking for inspiration, considering partnerships, local services, or just curious about the scene, here is a list of noteworthy lifestyle startups hailing from Ontario. The list includes their website links and brief descriptions of what each startup does. Make sure you check them out!


Founded by Edo Odozor, NAIJ Hair is a lifestyle e-commerce startup in the fashion industry. They provide Black womxn ethically sourced, premium quality hair extensions and connections to a curated stylist near them.


Placemade, helmed by Celia Lopez, is a first-of-its-kind fitness coworking space designed specifically for health and fitness professionals in Canada.


Femi Oloruntoba and Joy Moro are the bright minds behind FOOPE. Their socially conscious fragrance collection aims to increase self-awareness and efficacy, while being affordable and accessible.

Team Study

The Chugh brothers, Aditya and Rajiv, founded Team Study. This is a community-driven platform that offers post-secondary course and textbook notes.


A triple threat in the lifestyle startup space, Jaeden M. Henry, Justin C. Henry, and Tristan T. Henry have created Uncertn. This D2C brand provides premium men’s athleisure wear.


BoatLink is a web and mobile peer-to-peer marketplace that connects boat renters with boat owners and yacht charter companies.


ENDLESS Esports is a professional North American esports organization that focuses on gaming content, lifestyle, and apparel.


Esta, another venture by Femi Oloruntoba, is a home service tech startup that streamlines the process of getting fast job estimates via picture messaging.

Sprout Collection

Sprout Collection, initiated by Josh Horowitz, is a clothing rental/subscription company aiming to mitigate the harmful impacts of fast fashion.

Vieratola Studios

Viertola Studios stands out among startups in the fashion industry. They design and sell elegant clothing products.

Zero dB

Helping to quiet mental noise, Zero dB is a beverage startup powered by a combination of science-backed, plant-based extracts.


Thawrih makes inclusive sports and gym wear for both men and women, using ethically sourced garments.

Willow & Rose

Julianna Melnick-MacDonald’s Willow & Rose is a fusion of modern and rustic style, blended together to create art pieces for the home.


Kumovate is a company that makes an inflatable, portable leg-lift product for patients with lower limb injuries.


Avoy, founded by Cody Dillabough, is a travel inspiration app that helps travellers discover the best-hidden travel destinations that the world has to offer.

These are some of the leading lifestyle startups proving that Ontario is more than capable of fostering inventive, strong, and impactful businesses. This is a representation of the diverse and vibrant startup ecosystem in Ontario and we can’t wait to see what the future holds for these enterprises.

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Canada Venture News

CanadaVenture.news is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.