What are Ottawa’s Most Influential E-Commerce Startups Transforming Retail in 2023?

Amidst the thriving entrepreneurial ecosystem in Ottawa is a vibrant scene of E-commerce startups that are changing the game in the online domain. From size-inclusive fashion ventures to state-of-the-art ad optimization platforms, Canada’s capital city is making impactful strides in blending technology with commerce. The digital evolution has ushered in an exciting era – filled with startups that harness innovative strategies that enhance online shopping experiences and, in turn, boost sales. Diversity and enterprise characterize these E-commerce startups, which successfully combine an ambitious entrepreneurial spirit with the dynamic potential of digital business. Let’s take a closer look at some of these promising Ottawa startups and the ways they are redefining E-commerce.


MILLIONS.co, co-founded by Adrian Salamunovic, Brandon Austin, and Bruce Buffer, has positioned itself as the leading social commerce and video platform connecting the sports world. This forward-thinking startup effectively leverages technology to revolutionize retail in the sports industry.


Trellis, founded by Mohan Krishna Vemulapali, provides an innovative ad optimization software for e-commerce vendors aspiring to accelerate sales growth and business progression.


Noibu, started by Dan Cardamore, Filip Slatinac, and Kailin Noivo, detects critical issues on E-commerce sites. Through its unique software platform, Noibu aims to enhance the online customer experience and curb revenue loss.


TopSavings, co-founded by Adam Prentice, is a savvy mobile app that compares grocery costs across brands from both local and online outlets. Delivering optimal saving methods with the least amount of effort.


Sustainable and size-inclusive – that’s Belotika for you. Founded by Katiohora Naon, Belotika is an activewear startup pioneering inclusive sportswear fashion.


Thawrih creates inclusive sportswear and gym apparel for both genders with a focus on ethically sourced clothing.


Partum, envisioned by Carli Evilsizer, connects mothers to virtual healthcare providers and value-driven brands – right on an online marketplace.

Hubswirl Inc.

At the intersection of social media and commerce is Hubswirl Inc.. Founded by Robert Dufeu, this platform is a dynamic space for interaction, communication, and information sharing.

Birch Moon Wellness Co.

Offering nutrient-rich herbal and chaga mushroom teas, Birch Moon Wellness Co., founded by Roch St-Georges, has no artificial flavors or added sugars, providing a healthy and sustainable option for tea lovers.


From the minds of Kurtis Cicalo and Miguel Costa comes VoiceFlip. This startup is an intersection of Software as a Service (SaaS) and E-commerce, leveraging tools like Alexa, Google Assistant, Siri, and Cortana to enable voice-activated shopping.

Spice Divine

A gateway to Indian spices, groceries, and spiritual items – Spice Divine is a one-stop-shop for quintessential Indian items promoting rich cultural experiences.

LiveCast Media

LiveCast Media is not your traditional E-commerce business. It provides web hosting, web design, customization, and live event broadcasting.

Ottawa Shoppers

Offering a premier grocery shopping and delivery service, Ottawa Shoppers simplifies grocery shopping in the Ottawa region.


INRUCA is focusing on the development of E-commerce technology, carving a niche in an evolving industry with striking technical acumen.


UrbanDash offers delivered laundry and dry cleaning, merging convenient urban services with consumer-centric business strategies.

These startups represent a small fragment of Ottawa’s bustling E-commerce scene. Each day, breakthrough technologies, products, and services emerge – all from the diverse E-commerce startup scene of Ottawa. Infused with innovation and brimming with potential, the startups of Ottawa are truly carving a niche in E-commerce, delivering unparalleled customer experiences, and, most importantly, adding value to the entrepreneurial ecosystem of Canada.

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Canada Venture News

CanadaVenture.news is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.