Which Canadian Sales Automation Startups are Transforming the Industry in 2023?

Canada is a hotbed for innovative tech startups, particularly within the burgeoning Sales Automation industry. Home-grown startups are revolutionizing sales processes, providing bespoke tools and AI-driven solutions to drive efficiencies and optimize sales results. Whether they’re offering predictive analytics, cloud-based quoting platforms, or AI-driven customer service tools, these Canadian firms are at the forefront of the Sales Automation revolution. Here, we profile 15 of the most interesting Sales Automation startups originating from Canada.

These companies represent numerous facets of the Sales Automation spectrum. Industries represented include Enterprise Software, SaaS applications, E-commerce platforms, Lead Generation, and more. Their ingenious solutions offer a wide variety of applications, all aimed at enhancing the productivity and profitability of sales operations. Let’s delve deeper into each of these fascinating Canadian Sales Automation startups.

And with that primer, let’s dive into this uncharted startup terrain which represents the top 15 Canadian Sales Automation startups defining and redefining the ecology of the sales industry.


Founded by David Li and Mohannad El-Barachi, Wrk is revolutionizing the automation sector by making it incredibly simple and user-friendly. Their operations span numerous sectors including Information Technology, Internet, Marketing Automation, Sales Automation, and Software.

Traction Complete

Traction Complete, led by founder Greg Malpass, is a promising SaaS provider that’s building a suite of Salesforce apps for Revenue Operations professionals. They’re contributing to various industry verticals like B2B, CRM, Enterprise Software, Lead Management, Productivity Tools, SaaS, Sales, Sales Automation, and Software.


QuoteMachine, co-founded by JD Rocheteau and Jonathan Muschalle, offers a unique cloud software that helps local retailers turn any in-store conversation into an online sale, thereby assisting industries such as E-Commerce, Retail Technology, SaaS, Sales Automation, and Software.


Bliinx, under the leadership of Fred Melanson, is a sales acceleration platform for PLG companies. Their operations cover a broad spectrum of industries including B2B, Business Intelligence, Enterprise, Enterprise Applications, and more.


Providing businesses with the earliest possible signals of upcoming government contract opportunities, Ontopical is a brainchild of Christiaan Fulton and Derrick Koenig, covering sectors like Enterprise Software, GovTech, Machine Learning, Procurement, SaaS, Sales, Sales Automation, and Software.


Ali Rajool leads Hengam, a startup developing Shopify apps that help merchants increase their net profit while obtaining greater revenue. Their offerings cater to the likes of Apps, E-Commerce, E-Commerce Platforms, Information Technology, SaaS, and Sales Automation.

Pipeline Signals Inc.

Under the guidance of Jamie Shanks, Pipeline Signals Inc. delivers Relationship Signal Intelligence Monitoring for account-based sales with its SaaS integration into CRM, mainly benefiting industries such as Business Development, Information Services, Lead Generation, and more.

Heyday AI

The brainchild of David Bordeleau, Hugues Rousseau, and Steve Desjarlais, Heyday AI is the leading Conversational AI platform for retailers, catering to industries including Artificial Intelligence, CRM, Customer Service, and others.

Beam Commerce

Beam Commerce offers a sales optimization software tool that helps Shopify stores with upselling, shop quizzes, and more, primarily focusing on Sales and Sales Automation.

Juicey Turf

William Tsui founded Juicey Turf, an AI door-to-door sales mapping application intended to maximize the profits of veteran salespersons. Their contributions extend to Artificial Intelligence, Big Data, Direct Sales, and others.


Cofounded by Carlos Secada and Joel Moreno, Zagitas offers Digital Robots that take on mundane tasks from employees, with Automation & AI, in sectors like Analytics, Artificial Intelligence, Business Intelligence, and more.

The Writer Buzz

The Writer Buzz, established by Mitchell Conery, is a software company that specializes in lead generation, sales automation, and sales engagement services.


Made possible by Mike Polga and Mike Walsh, Quoter is a cloud-based quoting platform that helps IT Services. Their contributions span sectors like Business Intelligence, SaaS, Sales Automation, and Software.


DropCommerce, founded by Patrick Kelly and Spencer Bonthoux, is a Shopify app for high-quality US & Canadian Dropshipping, mainly serving the E-Commerce, Information Technology, Sales Automation, and Software industries.


With a primary focus on Sales Automation and Software, Ubico is developing Email Automation solutions for growing companies.

Canada’s Sales Automation startups are powering sales operations around the globe. Whether they’re in E-Commerce, B2B, AI, or another field, these remarkable startups are testament to Canada’s thriving innovation culture within the diverse landscape of Sales Automation.

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Canada Venture News

CanadaVenture.news is a Canadian venture magazine that covers startups, business, technology, and innovation in Canada. The online publication provides news, insights, and resources for entrepreneurs, investors, and business professionals, featuring articles, interviews, and analysis of the latest trends and developments in the Canadian startup ecosystem.